Warner Music Group

Warner/Chappell’s new co-chairs Guy Moot and Carianne Marshall have been talking to Variety about their plans for the music publisher, including their determination not to be ruled by metrics when it comes to new talent.

“As much as we’re in this hit-driven streaming world, you need to be able to put something in the shop window to show what we stand for musically. We really want to mentor and recruit young, fresh A&R people who come from respective scenes and communities — I don’t think that’s always represented inside major music companies,” said Moot.

“We’ve got the creative facilities and we can finance and invest in talent. I don’t want A&R people saying, ‘I like this artist but it’s not streaming and there’s no socials.’ If the artist is good, we can develop them and help to raise their streams and socials.” Marshall added that Warner/Chappell is building out its creative services department, and thinking about “ways we can collaborate more closely with our label partners and with all sorts of other innovative companies to make sure we’re really reaching every corner of our songwriter community”. Read the full interview here.

Visited 1 times, 1 visit(s) today
EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *