Sandbox

Sandbox Issue 229: Partnerships. How labels are sharing marketing


Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade collaborations and one would take the lead and that was that. But the new Justin Bieber and Ed Sheeran single...

The full article is available to our subscribers only.
Login

Subscribe

(where there are options for monthly, twice-yearly, annual and trial subscriptions)

Tags: