Amazon is now helping developers of Alexa skills (the smart-speaker equivalent of apps) make money in the UK and Germany. This is through the expansion of its ‘in-skill purchasing’ feature from the US.
“Customers can purchase the premium experiences, such as virtual game products, unlocked features, and add-on content, while seamlessly interacting with the skill,” explained Amazon.
“Developers define their premium offering and price, and Amazon handles the voice-first purchasing flow.”
Its blog post also cites music game Beat The Intro as one of the success stories for in-skill purchasing in the US, with a “conversion of 45%” for its implementation of the feature.
“The combination of Alexa, voice-first games, and in-skill purchasing gives companies like ours the ability to create engaging voice-first games, reach more customers than ever, and build a sustainable revenue stream for their voice business,” runs the statement from its developer Musicplode Media’s MD Dave Brown. Music games are the obvious first application for this, but labels and artists thinking of launching their own Alexa skills could also make use of it.