Over the past year and a half, SoundCloud’s strategic focus has been mostly about tools and services for musicians and other audio creators, with less of the limelight for the consumer-subscription tier it launched in 2016. Yesterday we got some news on that though: SoundCloud Go+ (as it’s now known) is now live in Belgium, Italy, Portugal, Spain, and Switzerland. That takes the tier’s availability to 14 countries, with the US, UK, Ireland, France, Australia, New Zealand, Canada, Germany, the Netherlands already up and running. What wasn’t included in the announcement was any figure for the number of people subscribing to SoundCloud Go+.
The most recent financial results for the company, covering 2017, revealed that SoundCloud generated €72.6m from subscriptions that year – but that figure covers both consumer subscriptions and creator subscriptions (those paid by creators for the ‘pro’ features in uploading their content). In any case, yesterday’s news does show that SoundCloud Go+ is still expanding, rather than being left to moulder in the company’s wider strategy.
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