YouTube continues to build up the concert-ticketing features within its service. The latest example is a partnership with ticketing firm AXS, focused on the US.

“Fans watching videos from YouTube Official Artist Channels will now see listings from AXS events included on the video page,” explained YouTube.

“Taking the jump to the live experience is easier than ever, allowing viewers to simply click on the ‘tickets’ button on YouTube and purchase tickets to their most desired events directly from AXS.”

The company described the deal as a “major expansion” for its ticketing features: “Combined with our existing partnerships with Eventbrite and Ticketmaster, YouTube now covers more than 90% of the US ticketing market.”

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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