With BTS playing to packed stadiums in the west, the excitement around the global potential of K-Pop continues to grow. That’s now including a bumper valuation for agency Big Hit Entertainment, which is behind the band.

“According to a report released by the Hyundai Research Institute, the value of the agency is estimated at between 1.28 trillion won ($1.08 billion) and 2.28 trillion won,” reported the Korea Herald. “Last year, the company scored 214.2 billion won in sales and 50.2 billion won in net profit. It also outran the industry’s top three players – S.M. Entertainment, JYP Entertainment, and YG Entertainment – in operating profit with 64.1 billion won, up 97.1 percent from a year earlier.”

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Stuart Dredge

Music Ally's Head of Insight

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