Spotify’s efforts to take its big playlist brands into the physical world continue. On 30 August, it will hold the latest in its ‘¡Viva Latino! Live’ series of concerts, based on its flagship Latin playlist. Bad Bunny and Nicky Jam will headline the concert in Miami.
It’s also the first time that ‘superfans’ of the playlist in and around the city (as identified by Spotify using its data) will be offered pre-sale tickets via a dedicated website. Ticketmaster is the ticketing partner for the event.
Viva Latino remains a key property for Spotify: it now has 9.8 million followers on the streaming service.
Alongside the announcement of the gig, Spotify published some new stats about Latin music on its platform. “In the last two years alone, we’ve seen an average 33% year over year increase in streams of Latin music,” it explained. “In fact, ¡Viva Latino! is growing at a rate 5 times quicker than any other playlist in Spotify’s Top 1000 Playlists.”
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