Virtual-reality music game Beat Saber has been one of the success stories in VR so far. Released in May 2018, it sold its millionth copy in February this year. Now it’s going down the traditional Guitar Hero / Rock Band route of selling music in-game, in partnership with artists and labels.

Yesterday, the band Imagine Dragons released a 10-track song-pack for Beat Saber, including hits like ‘It’s Time’ and ‘Radioactive’. The pack costs $12.99, with individual tracks also available for $1.99 each.

Facebook’s Oculus is also showing off what Engadget describes as “a new 360-degree level” for Beat Saber on its devices, based on the band’s track ‘Believer’, which will be released later this summer. It’s a partnership cut from the traditional music-rhythm-games cloth, and there’s clearly scope for more labels and artists to work with Beat Saber as – through sales of new VR headsets alone – its audience continues to grow.

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Stuart Dredge

Music Ally's Head of Insight

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