Marketing

Spotify will now help advertisers target podcast listeners


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Spotify’s latest feature for brands advertising on its service is ‘podcast listener targeting’. It launched in 10 countries on Friday: the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain and Australia.

“With this feature, enterprise brand marketers will be able to reach Spotify Free users who have listened to podcasts on Spotify, verified by our streaming intelligence,” explained the company in its announcement. “We’re making this even more focused in select markets, where brands can reach users who listen to specific podcast categories, including ‘Comedy,’ ‘Lifestyle & Health’ and ‘Business & Technology.'”

Samsung and 3M are among the first brands to test the new features, as Spotify prepares for a big podcasts push at the Cannes Lions advertising festival this week.

While we’re on podcasts news, Spotify has also announced its latest exclusive licensing deal: for the third season of sports podcast Riggle’s Picks. Like hip-hop show The Joe Budden Podcast, new episodes will only be available on Spotify.

Stuart Dredge

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