Voisey is a music-making app that gets people to sing or rap over pre-produced beats, then create one-minute videos (including split-screen duets) to share with friends. Think Smule’s Sing! Karaoke meets TikTok.

Voisey soft-launched in Norway in December 2018, then in the UK in January 2019, with plans to debut in the US this summer. The company revealed that in an announcement about its first funding round, which is for an undisclosed amount but includes backing from management firm ie music’s boss Tim Clark; Platoon founder Denzyl Fiegelson and Spirit Music Group global president Rak Sanghvi.

The app’s founding team includes former UMG and Rdio exec Olly Barnes, and Erland Hausken, Pål Wagtskjold-Myran and Dag Langfoss-Håland, who also worked together at startups Soundio and Vibble. Platoon is also a partner for Voisey, with plans to release a track by its most popular creator Olivia Knight later this month.

Voisey says that 90% of the videos being uploaded and played by its users are original material, with only 10% being covers. “We’re seeing new artists appear, write original hooks, attract collaborators and start establishing a passionate fan following within hours,” said Barnes.

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