Indian music-streaming service Gaana is planning to test cheaper subscription options that separate out some of the features from its current premium tier. That’s according to CEO Prashan Agarwal, in an interview with the BusinessLine website.
“We need to de-couple Gaana Plus offerings. Currently, there are three key benefits that a user gets from Gaana Plus: ad-free experience, ability to download music for offline use, and high definition music,” said Agarwal. “The idea is to experiment with different smaller packs to appeal to a wider audience that may be looking for one or two of these benefits instead of all three.”
No timeline was given for the launch of these experiments. Agarwal also claimed that Gaana’s revenues have more-than doubled in the last year, albeit without saying what those revenues were.
He also talked about the changing mix of music being listened to on the service. “In 2016, about 75% of our music was Bollywood. Now, its about 50%. English Music today contributes about 15% while regional music is at 35%,” he said.