Radiohead’s Thom Yorke has announced details of his new album, ‘Anima’, which comes out digitally next week (27 June) ahead of a physical release on 19 July. One fun aspect: Yorke has become one of the first (and quite likely the first) musician to use a dot.technology domain name for a project. But there’s also an interesting companion piece for the album: a ‘one-reeler’ film made by director Paul Thomas Anderson, which is set to three tracks from the album. Here’s the twist: the film will be distributed exclusively through Netflix.
We’ve seen the streaming-video service work with artists before: for example Beyoncé’s ‘Homecoming’ film, which was reportedly part of a $60m deal for three projects. It also released a tour-doc for Taylor Swift in late 2018. The short-form film from Yorke hints at more potential for the kind of content that we might traditionally expect to be on (and even commissioned by) Apple Music or YouTube.