Today’s the day that BTS fans get to play the band’s new, official mobile game, BTS World. It’s being released by publisher Netmarble as a free download for Android and iOS from this evening (26 June).

As we reported previously, the game puts players in the role of BTS’ manager at the start of their career, tasked with piloting them to global dominance.

There’s the promise of 10k new photos and 100 exclusive video clips to tempt fans to play, but music is also part of the plan. There’s an ‘Original Sound Track’ for BTS World that will be released later this week, with the track ‘Heartbeat (BTS World OST)’ debuting in the game 48 hours earlier.

The business model for the app will be in-app purchases: according to its Apple App Store listing, players will be able to buy packs of the game’s virtual currency (gems) for between $0.99 and $99.99, with other purchases (like a $7.99 ‘Name Change Ticket’) also available.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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