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Cameo raises $50m for its celebrity-shoutouts app


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Startup Cameo has an app that lets people pay between $5 and $3k to get personalised video messages from celebrities, including Snoop Dogg – also an investor in the company. Now Cameo has raised a $50m funding round to continue building a business that it claims is currently generating around 300k transactions a month, with the company taking a 25% cut.

Around 15,000 celebrities are on Cameo’s books at this point, with Snoop joined by the likes of Ice-T on the musician side. That said, the company seems to be more about the lower-priced celebs: YouTube, Instagram and TikTok stars for example. “People use Cameo as often as they used to go to Hallmark to buy a card,” co-founder Steven Galanis told TechCrunch. “We have power users that have literally bought hundreds of these…”

Stuart Dredge

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