Sandbox

Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing


Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising and marketing worlds ever since. Spending money and hoping for a consumer reaction previously involved stacking up a...

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