Independent dance label Monstercat has been one of the more forward-thinking when it comes to gaming: witness its partnership with Psyonix, the developer of popular cars-play-football game Rocket League. Now Monstercat is trying a new partnership involving virtual reality, working with Linden Lab – the company that Music Ally readers of a certain age may remember as the firm behind virtual world Second Life. However, this deal focuses on one of its newer properties, a social-VR platform called Sansar, which has been in public beta since 2017.
Monstercat will be holding weekly events within Sansar under the banner of ‘Monstercat: Call of the Wild Experience’. The companies are promising a range of virtual events “from concerts to meet-and-greets to exclusive fan quests and giveaways”, starting with a party to celebrate Monstercat’s eighth birthday on 12 July, at which more than a dozen artists will perform. “We’re giving fans all over the world the chance to connect in a shared experience with other fans and the artists they love, but more than that, we’re using gaming to elevate the concert experience – questing, raffles, special in-game prizes, across both VR and PC,” said Linden Lab CEO Ebbe Altberg.