Marketing

LGBTQ brand Gay Times is the latest Apple Music curator


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The latest guest curator on Apple Music is Gay Times, the European LGBTQ media brand. It’s making a series of exclusive playlists for the streaming service, while the companies are also collaborating on a joint advertising campaign in the UK featuring artists including Kim Petras, Girli, Vincint and Alma, which ties in with this month’s Pride celebrations.

“While launching during the Pride season, this marks the beginning of a long-term commitment by Gay Times and Apple Music to continue amplifying queer voices across their platforms,” explained Gay Times in its announcement of the partnership.

The flagship playlist is ‘Queer & Now’, which is being updated weekly, with others including ‘Queeroes’; ‘The Allied Pop Forces’; and ‘Summer of Pride’.

Stuart Dredge

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