Lauv has been one of the breakout artists for Kobalt’s AWAL business. Now he’s capitalising on one of the (fairly) recent gaming crazes: Flappy Bird.

Lauv’s version is called Billy Meets World, and it’s launched this morning as a web game, based on the visuals from the music video for his ‘Drugs & The Internet’ track. Oh, and it’s based on his dog.

AWAL says that the game, which can be played on mobile devices or computers, will get new themed levels whenever a new track is released from Lauv’s upcoming album.

Fans have to log in via Spotify or Facebook before playing the game: in the former case, the game seeks permissions to view players’ email addresses, public playlists and who they follow, as well as managing who they follow (presumably to get them to follow Lauv’s profile).

Links to stream the song and watch its video are also included in the game, with players able to see a leaderboard and unlock rewards – the latter including an exclusive acoustic video and discounts from Lauv’s online store.

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Stuart Dredge

Music Ally's Head of Insight

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