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Report: Big Hit Entertainment may launch own streaming platform


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Music Ally has been reporting recently on BTS World, the mobile game launched as a partnership between BTS’ management company Big Hit Entertainment and gaming firm Netmarble. Now a report claims the companies may be looking to do something even more ambitious together: “to launch a brand-new music-streaming platform”. That’s according to the Korea Herald, citing multiple sources.

“Even though the new platform may not be solely dedicated to BTS, sources say, the septet is highly likely to release some new songs exclusively for the platform,” it claimed, adding a quote from an anonymous Big Hit investor. “The two firms have started development work as a venture project. The platform is targeting global users around the world”. However, a Big Hit spokesperson denied the claim when contacted by the reporter.

BTS World launched in late June globally for Android and iOS, with a freemium business model, and a new EP soundtrack from the band.

Stuart Dredge

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