Believe using ACRCloud to spot fake music before it’s distributed


Believe is the latest distributor to reveal how it plans to crack down on anyone attempting to upload other artists’ already-copyrighted music to digital music services through its pipeline.

Believe has chosen Chinese firm ACRCloud as its audio-fingerprinting partner, scanning music before it’s distributed to ensure that it’s not the work of another artist.

Rihanna, SZA and Beyoncé are among the artists who’ve seen old or unreleased tracks uploaded to streaming services by third parties under different artist names in recent times, through various distributors.

“Protecting the content from our customers is a key priority for us and we look forward to developing this collaboration with ACRCloud to help us further develop the services we provide to the music industry,” said Believe’s François Gerber in a statement. “We are very glad to work with them to automate their copyright recognition process,” added ACRCloud’s Peng Dong. The deal is comparable to the one recently signed between distributor CD Baby and Audible Magic.

Stuart Dredge

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