SyncPower is the Japanese company whose business includes providing ‘synced lyrics’ content, as well as (through its status as the agent in Japan for ACRCloud) music-recognition technology.

The first part of that business is growing well. “Currently, we have about 2.7m lyrics content, which we provide to 30 services which are run by our business clients, as well as to consumers through our own apps,” says president Masakazu Tomita, who founded the company in 2006. Its main clients are digital-music service providers in Japan and elsewhere, including lyric-speaker maker Cotodama.

The company is also eyeing the emerging smart-speakers market. “One of the latest investigations shows over 70% of smart speaker users listen to music with it and it is the most well-used feature,” says Tomita, citing a recent survey conducted by Dentsu Digital in Japan. “Currently, our services are limited to just tell the song titles. However, it is clear that the products with screens will become mainstream in the near future. At that time, I believe that synced lyrics features will be required, and it will lead to a big business opportunity.” Read the full interview here.

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