We reported last week on Sony Music India’s claim that artist Badshah had broken YouTube’s 24-hour-views record, with 75m views of his ‘Paagal’ music video in its first 24 hours.
Music Ally contacted YouTube at the time to get verification, and is still waiting for an official response. One thing’s for sure though: the video was released on 10 July, but there’s no sign of it in YouTube’s global ‘top music videos’ chart for the week of 5-11 July – topped by Shawn Mendes and Camila Cabello’s ‘Señorita’ with 58.7m views that week.
Also curious: Badshah’s artist page on YouTube Insights shows no spike at all around the song’s release: his total plays on YouTube were 6.5m on 9 July, 7m on 10 July and 6.5m on 11 July according to YouTube’s stats.
At the time, Badshah defended himself (in an Instagram story) from accusations of shenanigans to break the record. “We worked hard for this, promoted it worldwide. And what some people call fake views are not fake views. They are google ad words [AdWords]. Its a way of promoting your video, we bought ad words all around the world so that people could see the video all around the world,” he said then. Music Ally is contacting YouTube again to establish what’s going on.