We’ve been writing about the monster funding rounds and music activities (e.g. an exclusive Moby album) for mindfulness startup Calm recently, while rival Headspace was one of the first companies to partner with Spotify on bundled subscriptions. Now there’s another player in the music+meditation sector: Wave.
It has raised just under $5.7m in seed funding to launch a service that includes an app to stream music and guided meditation, but also a physical element: a vibrating pillow. The company will charge $199 for the latter, while the app costs $9.99 a month.
Wave is commissioning original music for the app, with its co-founder Mason Levey describing it to CrunchBase as “Stranger Things meets Aphex twins meets Kanye meets 808”. We’re hoping the plural Aphex Twins is a mistranscribed quote or a joke by Levey…
VC firm Lerer Hippeau is among the company’s investors, and put out its own blog post explaining why. “When we looked at the market, we noticed a gap in offerings and space for a mass market brand in meditation that makes it easy to develop the habit. We wanted something that was uniquely different and that made meditation more accessible, less prescriptive, and more fun,” they wrote.