We’ve all heard of the smartphone as a driver of digital music consumption. Well how about music as a driver of smartphone adoption? That, according to Tomás Rodriguez, managing director of Warner Music Mexico, is what we are seeing in Mexico, as the country continues a hot digital streak that has seen recorded music revenue rocket over the last few years.
Speaking in Music Ally’s latest country profile, Rodriguez outlines the role that music has played in driving smartphone use. “Music has proved a major driver of smartphone adoption in Mexico,” he says. “About three in five people now use mobile internet services and most of them have 3G or 4G connections. It’s great that a cultural product like music is also helping fuel demand for faster connectivity, with most smartphone users now having 3G or 4G access.” Mia Nygren, managing director for Spotify Latin America, who we also speak to for the profile, says that Mexico’s goal to increase broadband access to 87% of Mexico’s population by 2024 opens an opportunity for the company to reach more people, with 5G also being rolled out in Latin American from 2020.
Recorded music revenue in Mexico grew 14.7% in 2018, with streaming revenue up 30% year-on-year and Rodriguez says this is just the start. “We were the 16th biggest market overall worldwide and as streaming adoption becomes more widespread I believe we’ll start to see Mexico push towards becoming a Top 10 market,” he says. Read the full report here.