Here in the UK, the school summer holidays have started just in time for the first ever Fortnite World Cup – a big bet on esports by the game’s publisher Epic Games. And here’s some even better news for all those demob-happy children: they’ll be able to watch the Fortnite World Cup from within Fortnite itself, via a new picture-in-picture feature announced by Epic Games yesterday. Now that’s what we call multi-tasking, and in an attention economy, the fact that children can watch live streams of Fortnite pros while playing Fortnite themselves is a pretty big step for the publisher.

The World Cup kicks off on Friday (26 July) and continues through the weekend, taking place physically at the Arthur Ashe Stadium in New York. However, the big deal will be the live streams of all its matches on YouTube, Twitch and other platforms.

Epic Games is making a big splash with the World Cup too: there will be a $30m prize pool for the three-day event, with the winner of its Solos competition trousering $3m. That’s part of a $100m investment in Fortnite esports generally this year from its publisher

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