Our Behind The Campaign feature in the latest issue of Music Ally’s Sandbox report covers the campaign for Brooklyn-based indie rock band Charly Bliss’s new album, Young Enough, which came out in May.

The central component of the campaign was the launch of CBTV, a round-the-clock MTV-style “station” that created multiple pieces of content that initially lived inside the broadcast but which are now being posted online in their own right. It was an incredibly smart way of creating something interesting within a short timeframe and also without having to spend huge amounts of money on it.

Nathan Roberts of Lucky Number Music talks us through the campaign and how the band filled their station with all manner of faux-shows like a spoof reality programme, a cookery show, a Drunk History-style overview of the band (Drunk Blisstory) and a makeup tutorial. “Once they latched onto the idea of all this original content going into the broadcast, they really went with it,” says Roberts. To learn more about CBTV and the rest of their campaign, click or tap here.

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