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Streaming fuels interest in jazz from younger UK music fans


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This will come as little surprise if you’ve watched a jazz artist at a recent festival in the UK and taken a look at the audience around you, but young listeners are flocking to the genre.

The Guardian has an article on the trend, with some figures from music-streaming services as backup. “Spotify told the Guardian that about 40% of jazz listening on the streaming website is done by people under 30, with the percentage holding steadily since 2014,” it reported. “It reported that listeners of the genre in this age group have risen year on year since 2016.”

Deezer also said that there has been a 15% increase in the number of 18-25 year-olds streaming jazz in the last year, while its ‘Chill Jazz’ playlist’s streams have grown by 555% over the same period.

The piece also makes it clear that an energetic (and often DIY) live scene is also part of the story, while jazz artist Miles Mosley suggests that the “rampant micro music” found on YouTube is also sending people in jazz’s direction: “The natural reaction to that is for people to forge a relationship to their music, and jazz is a great place to start as you can’t quickly process it.”

Stuart Dredge

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