A big chunk of the UK’s telly viewers have been engrossed by the daily ins and outs (literally) of ITV show Love Island.

Apple’s Shazam has put out some stats this morning showing the impact on music discovery. Songs featured in Love Island’s latest series, which ended this week, have generated more than 1m tags on Shazam. What’s more, the top five ‘most Shazamed tracks in one day in the UK’ are all now songs featured in the latest series, with Joel Corry’s ‘Sorry’ getting 41k tags on 24 July alone, after it featured in the show.

Shazam has also talked about how all this activity dovetailed with its sister service Apple Music. “Ministry of Sound’s ‘Love Island 2019: Moments’ playlist exclusive to Apple Music has kept fans up-to-date with daily drops of the hottest music featured in the show,” explained Shazam. “Over the show’s 8-week run, it has been Apple Music’s top trending playlist.”

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Stuart Dredge

Music Ally's Head of Insight

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