Earlier this year, live-video service Twitch held its first Twitch Sings: Stream Star contest – a kind of online X-Factor talent show that used the platform’s Twitch Sings karaoke feature. Now it’s launching a follow-up, complete with TV-style ’season two’ phraseology.

This time round, singers will be competing to win slots at the TwitchCon San Diego event on 29 September. “Winners will receive a $20,000 cash prize, and for the first time — a singles deal with Columbia Records,” announced Twitch yesterday. That’s certainly a big incentive for Twitch’s community of singers, with the contest’s terms and conditions offering more details on the deal itself.

“The winning Finalist will record a single under a budget up to Twenty Five Thousand Dollars ($25,000) and a music video under a budget up to Ten Thousand Dollars ($10,000),” it explains, with travel costs of up to $5k included too.

Contestants are being invited to record a song from the Twitch Sings catalogue and broadcast it on Twitch before submitting the video URL, with 15 due to be chosen to compete in preliminary shows online, where they’ll be narrowed down to six to perform at TwitchCon.

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