Marketing

Slipknot fans can wear the band’s masks (virtually on Facebook)


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Given the sweat Slipknot must work up during a performance, you wouldn’t catch us putting our nose anywhere near one of the band’s famous masks. Virtually, however… The latter is what fans can do now, courtesy of a set of Facebook Camera effects. There are 10 masks to try: nine based on the latest ones worn by the band in their current incarnation plus a bonus one.

Fans fire up the lenses on their smartphones and can snap photos and videos of themselves wearing the masks. Videos get the band’s latest single ‘Unsainted’ as the soundtrack before being shared.

“The band has a significant audience space on Facebook with the fans engaging with their activity daily. The band’s visual call-out is their masks, they change them on every album and are very discrete on their reveals,” Francesca Gaymor from Firepit Technology told Music Ally.

Firepit designed and developed the lenses for WMG and Roadrunner US, with the band’s management firm 5B Artists also involved. “It’s more than just the music these days. Fans are wanting more from the artist and are looking for a more immersive listening experience. With AR technology, it does just that, it allows the artist to reach out and interact with you on a much deeper level.”

Stuart Dredge

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