Indian music-streaming service Gaana is testing out a new way for people to give it a try – via an ‘instant’ Android app on the Google Play store. Instant, because people can simply tap a ‘try now’ button on the store to test the app’s features before actually having to download the full thing.

“It’s heartening to be the first music app in the world to host an instant app experience,” said Gaana CEO Prashan Agarwal told the Hindustan Times. “We have registered a five per cent surge in app installs per day as more people are realising the convenience of being able to listen to their favourite songs anytime anywhere even before they download our app.”

In a separate interview, Agarwal told Moneycontrol that the app is part of Gaana’s strategy to target “the next 100 million listeners” across India. “We need to give them an understanding of how the Gaana app works and given that a lot of the users are on 2G, 3G connection that might not have best of (internet) speeds… downloading an app that is 14-15 MB in size becomes a challenge,” he said, while reiterating Gaana’s ambition to grow from 100 million to 250 million active users in the next two years.

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