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Sandbox

Sandbox Issue 234: The New Era Of Music Videos

August 8, 2019

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it...

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Tags: A&R Above & Beyond Amazon Video Apps Augmented Reality avicii Brand Partnerships Calm Chance the Rapper Creative Labs documentary Ed Sheeran emailmarketing Hive lenses memes Music Videos Netflix Online video Slipknot Universal Music Sweden Visual Album YouTube

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