Sandbox

Sandbox Issue 234: The New Era Of Music Videos


Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it...

The full article is available to our subscribers only.
Login

Subscribe

(where there are options for monthly, twice-yearly, annual and trial subscriptions)

Tags: