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SM Entertainment and Capitol to launch ‘the Avengers of K-Pop’


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Well, it’s actually SM Entertainment, Capitol Records AND Caroline who are working together on a new K-Pop supergroup. It’s called SuperM, and will feature members drawn from existing Korean bands SHINee, EXO and NCT 127, as well as Chinese band WayV.

And, following the recent Stateside success of BTS and Blackpink, SuperM is very much aimed at music fans in the US as well as in Asia: the companies behind the band say there will be a “grand-scale US launch” in October with music and live shows.

“SuperM is uniquely positioned to become the highest-profile US debut of a K-Pop group in the history of this phenomenon,” as Capitol boss Steve Barnett put it in a statement.

The partnership between two subsidiaries of the largest western major label and one of the biggest K-Pop management firms is certainly notable. No wonder SM’s founder Soo-Man Lee described SuperM as “the Avengers of K-Pop” at the event to announce the band yesterday, according to Billboard.

Stuart Dredge

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