SoundCloud is the latest music-streaming service using videos to teach artists how to use its platform. The company has launched a nine-part video series called SC101, which will also spawn some live events.
It’s describing the series as “an easy, frictionless entry point into SoundCloud’s creator education ecosystem, the SoundCloud Creator Guide, through more accessible video and live event formats”.
Unlike Spotify, which ropes in artists to present these kinds of videos, SoundCloud is sticking to its own staff as hosts, with each of the nine episodes focusing on a different topic, from profile development to track-tagging. More videos will follow later this year covering subjects like making money and distribution. That’s also when SoundCloud will hold a series of SC101 events around the world, to deliver its training in person.