Pandora boosts podcasts catalogue with open submission tool


Spotify just brought its podcast analytics out of beta, but now Pandora is making its latest move in spoken-word content: by inviting podcasters to submit their shows to its platform.

The tool is available within Pandora’s Artist Marketing Platform (AMP) website, with podcasters able to submit their shows’ RSS-feed URLs, answer “a few easy questions” about their podcast (TechCrunch reports these involve download numbers and social-media links, with the approvals process expected to take 4-6 weeks). The downside: people need a Pandora account before they can register their podcast, which as far as Music Ally can tell shuts out people outside the US – based on the ‘Pandora isn’t available where you are… yet’ page that appears when we click on that link. Still, the move should (in 4-6 weeks at least) bolster Pandora’s catalogue of podcasts, which the company says is “thousands” strong in terms of shows – some way behind Spotify, which claims 450k podcasts on its service.

Stuart Dredge

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