MTN in Africa has been one of the telcos most engaged with music in recent times. It started offering Tidal to its customers in Uganda through a bundle partnership announced in August 2018, then in November it acquired streaming service Simfy, which although defunct in Europe since 2015 had continued to exist in Africa.
In December, MTN used the Simfy technology to launch a new service called MusicTime in South Africa, charging people on a pay-as-you-go basis (for example five rand – around $0.36 at the time – for 120 minutes of access. So how is that going eight months later? 240k South African downloads of its app later, MTN is planning to launch it in Nigeria and Ghana, according to the Financial Mail.
CEO Rob Shuter added that MTN wants 20% of its data customers in markets where MusicTime is available to be using it, within the next two years. “Spotify has about 150-million subscribers. For small MTN on the southern tip of Africa to reach 10 or 15 million is no small thing,” said Shuter.