Eight years after uploading his first track to SoundCloud, Chance the Rapper has passed the milestone of 1bn streams on the service. It’s no surprise that SoundCloud is shouting about it: Chance is ‘the first independent SoundCloud Premier creator’ to reach that total on its platform.
It’s a reminder of an artist that SoundCloud considers one of its own, even though he’s also worked closely with other streaming services – 2016 album ‘Coloring Book’ was exclusive to Apple Music for a fortnight before being uploaded to SoundCloud for example, while he headlined a RapCaviar Live gig for Spotify in 2018.
Chance has recently posted his latest album ‘The Big Day’ on SoundCloud alongside other platforms, so he’s still present on the service, with nearly 1.9 million followers of his profile. He also got involved when SoundCloud was mired in financial difficulties in 2017, famously tweeting at the time that “I’m working on the SoundCloud thing” before following up by reporting “Just had a very fruitful call with [then-CEO] Alex Ljung. @SoundCloud is here to stay.”