The Financial Times and Bloomberg have come out with a pair of well-briefed scoops on Apple’s plans for its video-streaming service Apple TV+. The FT reported that Apple has committed $6bn to make original TV shows and films for the service, which will launch later this year – still a long way behind Netflix’s estimated $15bn content budget this year, but a splashy entry into the market nonetheless. The report suggests that the TV+ service “will go live within the next two months”.
Bloomberg’s report offered essentially the same claim worded differently: that Apple TV+ will launch “by November” with a small selection of shows and a free trial. Its report also suggests that Apple is “weighing $9.99 a month” as the cost for TV+, which would make it more expensive than rivals like Netflix and the soon-to-launch Disney+.
Both reports have some eye-popping figures for one of Apple’s original TV shows, ‘The Morning Show’ starring Jennifer Aniston, Reese Witherspoon and Steve Carell. Bloomberg says Apple has committed $300m to fund its first two seasons alone, while the FT suggests that the spending amounts to “a higher price per episode than Game of Thrones, which reportedly cost $15m for each episode of its final season”. No news on whether they’re getting any dragons for that money, but we’ll keep you posted.