The Korean music company behind BTS and other big K-Pop artists is taking a new step into the games industry. Big Hit Entertainment has acquired fellow Korean firm Superb, whose focus has been on developing music games.
“Big Hit believes games is an industry that can create strong synergy with music, our main focus,” said Big Hit boss Bang Si-hyuk, according to the Korea Herald.
Superb’s past games include Pianista, a rhythm-based piano game that has been downloaded more than 1m times on Android and iOS; Pianista: The Legendary Virtuoso, an expanded version of that game released for Nintendo’s Switch console; and ‘Yumi’s Cells’, a K-Pop focused cartoony game for smartphones that has topped the mobile charts in South Korea – Big Hit appears to have been one of the partners for that, so it may offer a hint at what the companies have planned next.
Big Hit is no stranger to gaming, of course: games firm Netmarble is its second-biggest shareholder, and the companies have been collaborating on the BTS World mobile game, based on Big Hit’s biggest act.