Spotify has more than three million users in Chile, a country of around 18m people, according to local sources.
In January 2019, Spotify’s Will Page told the FT claimed that Chile “is now one of our fastest-growing markets and we’ve never even sent an employee there”. Now Victor Schlesinger, CEO of Tierradefuego, and Dominique De Solminihac, country manager Chile at Tierradefuego, tell Music Ally in our Chile Country profile, “During June there were more than three million users on Spotify alone, that can be used as a reference. We can’t be certain about how high the number can go but there is definitely a big market waiting to be captured.”
DSPs, they say in a joint statement, “should focus now on strategies directed to increase the average revenue per user, which is still very low compared to more developed markets”, while “there is still work that needs to be done in order to increase the use of streaming platforms outside of Santiago”.
Francisco Nieto, managing director of IFPI Chile, says that the strength of Chile’s infrastructure has been very significant for the growth of the digital music business “because this strength enables competition between telephone companies, which makes smartphones more accessible to the entire population”.