YouTube really is throwing its weight behind K-Pop groups hoping to grow their audiences globally. The latest to benefit is TWICE, one of the groups created by Korean music firm JYP Entertainment.

Billboard reports that YouTube and JYP are co-producing a YouTube Originals docu-series based on the group’s US tour, but also looking back at their rise to prominence.

The series won’t launch until the first half of 2020, and we think – given YouTube’s new policy of making its Originals free to watch and ad-supported – that it won’t be behind the YouTube Premium paywall.

The show should build on TWICE’s existing popularity on YouTube: their channel currently has 5.4 million subscribers and nearly 610m lifetime views, although bear in mind that the band’s actual music videos are published through JYP’s separate channel – April 2019’s ‘Fancy’ video has 177.5m views there, for example.

According to YouTube’s artist insights tool, TWICE have racked up 2bn total plays in the last year on YouTube, with Japan (445m) and South Korea (237m) their top countries, but the US in fifth place with 106m views in that period.

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Music Ally's Head of Insight

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