Spotify paid around $56m to acquire podcast production firm Parcast earlier this year, so what is the streaming service getting for its money? This week, it’s getting a brand new podcast called ‘Today In True Crime’, which as the name implies, will be a daily show.
“Crime never takes a day off, and neither do we,” as the blurb puts it. “Every day, we flip back the calendar and examine a true crime event from the same date years ago. It might be the anniversary of an important case being solved, the end of a landmark trial, or a serial killer’s birthday…”
The show will not be exclusive to Spotify though: it’ll be available on Apple Podcasts and other platforms too.
The show is part of a wider trend exploring the potential for daily, often-shorter podcasts – yesterday’s first episode of ‘Today in True Crime’ lasted 18 minutes.
Meanwhile, in an interview with Fast Company to promote the new show, Parcast boss Max Cutler said that Spotify’s resources are already having an impact for the company. “We are more than doubling the number of shows this year versus last year,” he said.