Indian music-streaming service JioSaavn is adding a pair of new ad units to boost its revenues from its free tier. They’re called Maximus and Showcase, with the former being a full-screen display ad takeover that’s shown for five seconds when somebody launches the JioSaavn app, and the latter being a tappable banner at the top of the app’s homepage.
According to news site Radio and Music, the service has been testing both units in recent months, and has seen good results for brands who’ve tried them out.
Their launch is part of JioSaavn’s wider efforts to court brands and their advertising agencies.
In June it took a leaf out of Spotify’s book and launched a section of its corporate website called ‘JioSaavn for Brands’, promising audience insights, case studies and other information to persuade brands to start spending money with the streaming service.
Earlier this year, it was reported that JioSaavn had more than 100 million active users, shortly after a similar milestone was trumpted by rival Gaana.
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