Audoo is one of the startups trying to ensure musicians get paid the royalties due to them – in its case, by developing tech to monitor music usage with a device placed in gyms, cafes and other public venues that feeds information back to collecting societies on what tracks have been played.

Now the company is bulking up its advisory board with some industry veterans. In July, it added Nigel Elderton, chairman of British collecting society PRS for Music. Now he’s being joined by music manager Chris Herbert, whose most famous charges were the Spice Girls, and Rick Riccobono, a long—time industry exec and advisor to collecting societies. “As a firm believer in leveraging the latest innovations to improve business infrastructure, I feel that Audoo’s proposition is necessary, and essential in propelling the industry forward,” said Riccobono in a statement.

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