We’ll be honest: while streaming music, we’ve rarely had a spur-of-the-moment urge to suddenly make a podcast. Perhaps there are lots of people out there who are more impulsive than us, though. Spotify will be hoping so: it appears to be testing a prompt, placed within the ‘Shows’ screen of its mobile app’s ‘podcasts’ section, for people to create their own shows. It was uncovered by veteran app-code digger Jane Manchun Wong this week: she shared a screenshot showing the ‘Make a podcast with Anchor’ message, as well as a promo page providing a link to download the Anchor podcast-creation app that Spotify acquired earlier this year. When The Verge followed up, Spotify provided its standard response to new-feature-reveals:

“We are always testing new products and experiences to improve the overall Spotify experience. Some tests will eventually make way for upgrades to our product, others are only tests. We have no further news to share at this time.”

While it makes sense to strengthen the links between the Spotify and Anchor apps, we do wonder whether the ‘anyone can make a podcast’ message is entirely positive. Of course, anyone can make a podcast, but a lot of those people won’t ever make a GOOD podcast. Still, the barriers to creation have already tumbled, so Spotify can’t be faulted for capitalising.

EarPods and phone

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Music Ally's Head of Insight

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