Have you heard of Vewd? It’s a new name to Music Ally too, but that’s perhaps unsurprising: we haven’t had much reason in the past to write about “the world’s largest smart TV OTT software provider”. So, Vewd provides the ‘smarts’ for TVs and set-top devices made by Sony, Philips, TiVo and other manufacturers, to the tune of 50m devices a year. Anyway, the reason we’re writing about the company now is that it’s just announced a partnership with music-videos aggregator Vevo. The latter has created an app that will be available across the devices running Vewd’s software across the world from later this month.
“Vevo will have the opportunity to tap into important and growing markets, bringing some of the most sought-after content to new audiences and creating value for our artists, songwriters, labels and publishing partners,” said Vevo’s EVP business development and affairs and general counsel Alex Kisch in a statement.
The deal comes 15 months after Vevo announced that it was ‘phasing out’ its owned-and-operated apps, although at the time, the company said that it would continue to support “select” over-the-top (OTT) Vevo TV apps.