Marketing

Vroom! Rick Ross gets his own racing game on Facebook


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Is Facebook gaming still a thing? After a decade of ignoring Music Ally’s FarmVille farm, we don’t dare log back in to find out what became of our crops and animals. But yes, Facebook gaming IS still a thing: the social network’s catalogue of ‘instant games’ now sits within a dedicated gaming tab on the service, as of March this year.

Now veteran rapper Rick Ross has become what Sony Music reckons is the first artist to get their own instant game on Facebook. It’s called ‘Port of Miami 2: Born To Drive’, and sees fans racing in Rick’s car around Miami, with a global high-score table to see how they compare to other players.

The game is the work of Sony Music UK’s 4th Floor Creative studio, as well as label Columbia UK and digital agency Phantom. This is all in aid of Ross’ new album ‘Port of Miami 2’, a sequel to his 2006 album ‘Port of Miami’. It’s basically Temple Run with cars, and a Rick Ross track playing in the background. FYI Music Ally is currently in 24th place in the global leaderboard, but we’d be higher if we hadn’t suddenly remembered we had a bulletin to finish and taken our eye off the traffic.

Stuart Dredge

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