The ability to share songs to ‘stories’ posts on Instagram has become a regular announcement by the various streaming services. Now Spotify is improving its integration with Facebook’s stories feature, by adding the actual music. “Today, we’re rolling out a more powerful way to connect with fans on Facebook Stories — with 15-second song previews,” announced Spotify on Friday.

The previews come from Spotify’s Web API, with Facebook users able to tap a ‘Play on Spotify’ button to hear the full track if they have an account.

Spotify stressed that the new feature only works for individual tracks shared to Facebook stories: albums, playlists and artist profiles will continue to prompt people to tap through before they can hear the music.

A small announcement, perhaps, but Facebook stories are more important than many people think: in April, Facebook revealed that the feature had 500 million daily active users, with tech site The Verge’s reaction (“We can’t explain it either”) a mark of the surprise factor of that milestone.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *