Music virtual-reality startup MelodyVR recently broadcast one of US TV show Good Morning America’s ‘Summer Concert Series’ gigs featuring Marshmello and Kane Brown.

How did that go? MelodyVR says that the concert generated more than 100k live streams through its app alone. It’s now been archived for fans to watch in the app at their leisure.

However, MelodyVR says that the benefits of the partnership with ABC’s morning-show went beyond the people who actually watched the concert in VR. The startup reckons that a promotional segment about its app was watched by “tens of millions” of Americans on Good Morning America in the week leading up to the gig.

“The event was extremely successful and has subsequently exposed MelodyVR to millions of households, spanning all corners of the United States, endorsed by prominent featuring across America’s #1 morning TV show,” as CEO Anthony Matchett put it.

Now MelodyVR will be hoping that exposure translates into downloads of its recently-launched smartphone app – the first time MelodyVR has been available to people who don’t own a dedicated VR headset.

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