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Musicians star in ‘Seize the Awkward’ mental-health campaign


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Four musicians are taking part in a new mental-health campaign aimed at teenagers and young adults. Lindsey Stirling, Hayley Kiyoko, Aminé, and Christina Perri are the stars of the latest ‘Seize the Awkward’ campaign, which is being run by the Ad Council in the US.

Each artist features in their own short video released through the organisation’s YouTube channel, as well as one where they all feature, explaining ‘How to talk to a friend about mental health’.

“I know it’s so hard to talk about mental health, but when you don’t talk about it, you feel more isolated, you feel more alone,” as Kiyoko explained. The campaign is debuting as part of the Suicide Prevention Awareness Month, and will spread to other digital and social platforms over the course of September.

“Each of these musicians has an impactful, relatable story that will hopefully encourage young adults to start important and potentially life-saving conversations,” said Ad Council boss Lisa Sherman. In a world hardly short of reports about awful influencers doing awful things for money, it’s nice to have a positive example of social stars’ reach being put to good use.

Stuart Dredge

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